Hashtags remain a powerful way to increase post visibility on Instagram. By using relevant and trending hashtags, casinos can reach users who are interested in gambling, online games, and entertainment.
Effective hashtag use involves a mix of popular and niche tags. Popular hashtags increase reach but come with high competition, while niche hashtags target specific audiences with greater engagement potential.
Casinos should research hashtags related to their brand and games, and update their hashtag sets regularly. Using up to 30 hashtags per post is allowed, but quality over quantity matters.
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Using hashtags strategically, along with follower growth, can enhance your casino’s Instagram marketing effectiveness.